UX (User Experience) design services focus on building smooth interaction flows between users and software. Our comprehensive approach to UX design ensures superior user satisfaction, resulting in maximized use of features and higher dwell time of all types of web and mobile software. UI (User Interface) design services are aimed at creating visually appealing, brand strengthening digital interfaces that attract and retain users. Suritargets N.V. delivers UI solutions that are tailored individually to your audience, reflect customer values, as well as effectively back up your business objectives.
- Dedicated and experienced UI and UX design teams.
- Hands-on expertise in performing UI and UX research and testing.
- Mobile-enabled, responsive design.
WHY UX DESIGN MATTERS
Users will switch to a competitor if they aren’t satisfied with current UX
Conversion improvement on sites and apps with high-quality UX
Returned on each $1 invested in user experience
WHAT UX SERVICES INCLUDE
1 User Research and Analysis
Competitors’ analysis, web analytics, user interviews, and initial user testing will enable you to understand the goals, needs and mental models of your users.
2 Persona and Scenario Creation
Analyzed data is used to create personas – fictional profiles of your real users – which later become the basis for scenarios – user-software interaction patterns.
3 User Journey Mapping
Different scenarios are combined to create a comprehensive user journey map that covers all possible points of users’ interaction with your software.
4 Wireframing and Prototyping
The user journey map is transformed into multiple wireframes. When they are assembled, you get a prototype that gives you a clear vision of a future web or mobile app without forcing you to invest in front-end code development.
Rigorous usability testing of the finished prototype to ensure the UX design quality and eliminate chances of critical UX errors prior to front-end development.
WHY UI DESIGN MATTERS
Increase in clicks when software’s user interface design is responsive
Consumers consider design the most important part in interaction with software
Consumers abandon a product with even minor UI glitches
WHAT YOU GET WITH OUR UI DESIGN
Suritargets N.V. knows that high-quality design is key to the commercial success of any digital endeavor. That’s why we guarantee:
Competitive and tailored design
By combining current design trends with your customers’ individual user experience needs, we create unique UI designs that help you get a head start over your competitors.
Design to meet your customer service and marketing objectives
Thanks to the in-depth research, multiple rounds of real user testing, and collaboration with the stakeholders, we design user interfaces that meet all your marketing and customer service objectives, including improvement of conversion rate, user engagement and retention.
Early design samples
To make sure we’re on the same page and share the project vision, we show you the drafts and samples of your UI design project before signing the contract.